This introduction to Business Analytics is given in the master marketing et stratégie. It contains four parts:

1. a general introduction to Business Analytics and Business Intelligence
2. visualization with R and ggplot2
3. data exploration with a spreadsheet software (excel)
4. data exploration with an integrated BI software (power BI)

I am in charge of the first two parts.

Slides

• Introduction to BA/BI
• introduction to R (with tidyverse and dplyr)
• introduction to ggplot2

Data sets

• Bank Marketing
• People flow

Software

• R
• RStudio
• R package
  • tidyverse

Bibliography

• R for Data Science